Honorary Chairman, Raimon Land
Amid the challenging market dynamics and uncertainties brought about by the Covid-19 pandemic, it is to the credit of the vision, management experience and expertise of the Board of Directors, the management team and staff of Raimon Land Public Company Limited that we managed to survive unscathed in 2020.
I have known the Narongdej family for a long time, and their success in the real estate business has been due to their unstinting ability to take on the challenges to enable them to lead, promote and support the work of a competent professional board and management team. This has driven Raimon Land to continued growth with high capability and professionalism amidst the unpredictable COVID-19 pandemic.
The company's 2021 First Quarter (1Q21) earnings saw a net profit of 138 million baht or a 199% growth compared to last year, due to the successful closing sales of projects following a successful sales promotion marketing campaign. The rigorous, disciplined management approach of the Board of Directors and management team to adapt to changing market sentiments and customer needs has seen signs of turn-around improvements in the past 4 quarters, as to close the sale of The Lofts Silom project in a short period of time. This, and many other projects, saw more than 100 units sold, worth more than 2,000 million baht.
This is the result of intensified new strategies in marketing and sales such as re-branding, market re-positioning and penetrating new markets targeting the purchasing power of Young Affluents, using Raimon Land's core value focused on:
1) Customer Centric, focused on customer needs and maximising satisfaction as the core of our operation.
2) Creativity Centric, with emphasis on creativity in all areas to provide customers a unique experience through our products and services.
3) Value Centric, creating exceptionally good value and pride in all RML projects with emphasis on quality and attention to detail to deliver quality condominiums and outstanding customer service. This lends new meaning to the term ultra-luxury, under the new slogan "Raimon Land - Luxury Reimagined".
Indeed, the company plans to launch more ultra-luxury projects in collaboration with many world-class brands in the near future.
Although the outlook for the global economy remains volatile due to the uncertainties of the COVID-19 outbreak, the overview of luxury and ultra-luxury real estate segments remain strong due to the high purchasing power of this premium group of customers.
Even purchasing power has seen a downturn in some cases, the demand and prices for high-quality condominium residences in the Central Business District have not been adversely affected by the pandemic due to our projects' prime location, buoyed by expectations of huge investment potential and limitless possibilities.
Despite an unforeseen crisis of this magnitude, I remain confident that the Thai economy will recover in no time at all, confident in the Thai government efforts to prevent the spread of COVID-19 and the acceleration of vaccinations in Thailand that will be a relief to the concerns of the people.
I am also tremendously proud of the effort and flexibility of RML's management team and staff to steer the company, address challenges while focused on long-term but sustainable growth, well into the future.
Together, let us look forward to a very successful 2021.