Raimon Land continues to share art with society through construction after the success of the art series ‘The Art of Living’ at Tait Sathorn 12
A big art project ‘The Art of Living’ by Raimon Land, a luxury and ultra luxury real estate developer, has wrapped up successfully, creating a new phenomenon in the real estate industry. The project transformed the sales gallery of its luxury condominium, Tait Sathorn 12, into an art museum in the heart of Sathorn, showcasing art pieces crafted and created by Thailand’s top artists. Throughout the six months of the art display, many art collectors, students, the public and tourists have visited the exhibition.
Korn Narongdej, Chief Executive Officer of Raimon Land Public Company Limited (RML), talked about the idea behind ‘The Art of Living’ that “Raimon Land wants to introduce different and new angle of brand experience by allowing our customers and the public to experience the project presentation through art by inviting top Thai artists to join and display art pieces at the sales gallery. By doing so, we also help support Thai artists to gain public recognition and inspire those in the new generation, who are interested in art. This was the idea behind ‘The Art of Living’, which transformed the sales gallery of Tait Sathorn 12 into a free art space for the public and our customers to come and see our show units as well as the art pieces at the same time, all free of charge.”
The reason behind choosing the sales gallery of Tait Sathorn 12 as the show venue was that the project is unique and one of a kind, designed with a concept of ‘Live the Iconic Life’ featuring a contemporary design, with Iconic Slope. It is also conveniently located near the BTS, making it a suitable spot for an art museum.
The Art of Living was held from October 2022 to March 2023, and many well-known Thai artists have been rotated to display their exhibition every month. Each artist has created unique art pieces reflecting their style, and many of the pieces have been specifically created for this occasion.
- October 2022: Be - Chanida Aroonrungsi, known for her colorful abstract paintings, presented emotions through art pieces that are vibrant and relaxing.
- November 2022: Mook - Ploenchan Vinyaratn, a woven textile artist who has worked with Louis Vuitton, put on an exhibition about zero waste, turning waste into something valuable on large textile creations that dazzled the audience.
- December 2022:Kit - Kanachai Bencharongkul, artist and photographer, used many techniques such as lighting, mirroring, and digital editing to present his images. They were all new photographs showcased only at The Art of Living. The models in those images are famous faces such as JJ-Krissanapoom, Thanaerng-Kanyawee, Neung-Suriyon, Tue-Sombat, Yingmann- M.R. Mannarumas, Son-Yuke, Captain-Chonlathorn, Chacha-Matcha, Tubtim- Mallika, Aom-Sushar, Nida-Vanida, Rusameekae, Nat - Nicha, Ananda Everingham, Third - Lapat, Porsche - Sivakorn, and Jackie - Jackrin. All 100% of the proceeds from the sales of the photographs went to the Children’s Hospital Foundation.
- January 2023: Dong-Pongsatat Uaiklang, a famous sculptor who has created many sculptures for major places in Thailand and overseas, such as Kimpton Maa-Lai Bangkok, Four Seasons Bangkok, Hilton Pattaya, W Muscat in Oman, and Cheval Blanc Seychelles, created a large sculpture using stainless steel sheets and exclusive abstract paintings under the concept of ‘Urban Gray’.
- February 2023: Young brother duo TinTin-Kridtin Tepumnuaysakul (12 years) and TiTo-Kridtinat Tepumnuaysakul (7 years) of Studio Little Hands Facebook page brought their imagination to life through their signature lines using paper and black marker pens under the idea of ‘man + nature’, capturing their innocence and dreams.
- March 2023: Benz- Parinya Sirisinsuk or Benzilla, the creator of the famous character, LOOOK or a three-eye alien, and the first Thai artist to have worked with Swiss watch brand MAURICE LACROIX and who also worked with Club21 Thailand to launch a collaborated collection, presented his signature character LOOOK in a never-before-seen approach, on a card attaching with handmade ceramic pots with Augmented Reality (AR technology) that brings ‘LOOOK’ character to life, offering a special experience to the audience.
“Raimon Land will continue to bring beautiful art to the public under the concept of ‘The Art of Living’ through the developments of future projects. Our projects already feature aesthetic beauty, such as OCC (One City Centre) at Ploen Chit Intersection, where we have invited Dong-Pongsatat Uaiklang to work with us once again to create master sculptures for interior and exterior areas. This reaffirms our commitment in building ongoing superior brand experiences for our customers in the society, true to our Luxury Reimagined philosophy,” Korn said.